August 16, 2022
2 PM Eastern Time (11 AM Pacific)

IMC USA Members: Free
Non-Members: $49

You will receive a Confirmation Email with the Zoom Information and Link.


       How to WRITE a Thought Leadership Book
With book strategist Dan Janal

 To showcase your brilliance and stand out from your competitors, you need to be a thought leader and for that, you need to write a book! But while all thought leadership books are business books, not all business books are thought leadership books. 

 What’s the difference? And how can you actually write one, successfully? Learn the answers to these questions and many more during this very special session with ghostwriter, book coach, developmental editor Dan Janal. 

 Questions addressed include: 

  • What are the benefits of writing a book to establish thought leadership? 
  • What are some critical elements of a thought leadership book? 
  • What thought leadership books can you model? 
  • How long does your book need to be? 
  • What if you don’t consider yourself a writer, what are your options? 
  • How can you use your book to obtain more clients? 

By the end of this session, you’ll be armed with the answers, enabling you to get on your way to authorship of your very own book and to a higher level of consulting as a genuine thought leader.

Today’s presenter Dan Janal is a book strategist who helps professionals and business owners write important books that can help build their careers and leave a lasting legacy. No matter where you are in the book-writing process, Dan can help you write your book acting as your ghostwriter, book coach, or developmental editor. He shapes stories and strategies that can transform a career or a business.

Dan has written more than a dozen books that have been translated into six languages. He has helped write books for a retired Army general, an NFL player, a certified financial planner, a doctor, a nurse, and a lawyer. As an award-winning newspaper reporter, he’s interviewed President Gerald Ford and First Lady Barbara Bush.

Dan’s latest book is Write Your Book in a Flash. He is the host of the award-winning podcast “Write Your Book in a Flash with Dan Janal,” named one of the top 50 podcasts for thought leaders by He resides with his wife and two cats in Shorewood, Minnesota.

To learn more, access free resources at Write Your Book in a

C2M Host Ken Lizotte CMC is Chief Imaginative Officer (CIO) of emerson consulting group inc., which transforms consultants and their firms into business thoughtleaders via published books and articles, speaking engagements and digital marketing. Active in IMC for over two decades, Ken has been Chair of two Consult-Cons, past president of IMC New England, originated IMC’s Chat Room, and has served as a member of the IMC USA  National Board. Author of eight books and a popular professional speaker, visit him at or via email at [email protected]