Tuesday, April 19, 2022
2 PM Eastern Time (11 AM Pacific)

IMC USA Members: Free
Non-Members: $49

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You will receive a Confirmation Email with the Zoom Information and Link.

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Ken’s 2022 Thoughtleading All-Star Revue

On his website, featured speaker Michael Katz lists three “needs” for attracting the clients and referrals you want:

      1. Be viewed as expert
      2. Stay top of mind
      3. Appear trustworthy and likeable

That, we can all agree, can separate each of us from the competitive pack and ensure that potential clients come to believe that we can help them.

Joining Michael will be Roberta Guise who adds, “You have great ideas bottled up inside that you want to unleash, or you’ve published articles and appeared on a few podcasts — and you know you could make an even bigger difference in the lives of others. The way to make change outside of the work you do is by communicating your ideas so they’re accessible, digestible and quote-worthy.”

Roberta will focus her half of the discussion on traits that thoughtleaders possess, touching on such themes as: 

·      How to spot a thoughtleader across the room
·      Transitioning from great expert to thoughtleader
·      Why aspire to thoughtleader status
·      The nifty science of how ideas spread
·      The intersection of reputation, influence and thought leadership
·      Handling imposter syndrome, limiting beliefs and other confidence issues

About Roberta Guise: A trusted advisor to professionals, executives, and entrepreneurs on growing their influence, expanding their thought leadership footprint, and developing their personal brand with confidence sothey build a reputation as a leading authority, Roberta also guides small business CEOs on growth strategies and marketing. She’s creator of Rock Your Reputation®live online program, and Principal at Guise Marketing and PR. 

Roberta’s opinions have been published in such publications as San Francisco Chronicle, Sacramento Bee, BusinessWeek, Fortune magazine, Wall Street Journal, The Nature Conservancy Magazine and Bird Watchers Digest. She has guested on a range of podcasts and national radio programs and is currently writing a book on personal branding and reputation development.

About Michael Katz: An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in helping professional service firms and solos talk and write about their work in a way that is clear and compelling. Since launching Blue Penguin Consulting in 2000, he has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media.

Author of four books and more than 500 issues of his twice-monthly email newsletter & podcast The Likable Expert Gazette, read by 6,000 passionate subscribers in 40 countries, he holds an MBA from Boston University and a BA in Psychology from McGill. He is a past winner of the New England Press Association award for “Best Humor Columnist.” 

C2M Host Ken Lizotte CMC is Chief Imaginative Officer (CIO) of emerson consulting group inc., which transforms consulting firms and entrepreneurs into business thoughtleaders via published books, published articles, virtual speaking and other media. Active in IMC for over two decades, Ken has been Chair of IMC USA's annual conference, Consult-Con 2020 and 2021, president of IMC New England and member of the IMC USA  National Board. Visit his website www.thoughtleading.com or email [email protected]